The concept of New Work describes the new way of working of today's society in the global and Digital Age.
The Godfather Frithjof Bergmann wrote the Book "New Work -New Culture" in 1980.
🌊 A work we want and a culture which strengthens us
Every company was born with a clear purpose.
This purpose sometimes gets lost. For sustainable communication, marketing and sales funnels, we need clarity. New Work Wave puts a spotlight on the real why.
We have an environment that we cannot influence.
The weather, the wind, the swell.
The experienced surfer learns show to read the conditions and knows when and where to go into the water.
Nazare only became surfable thanks to the jet skis. The big wave surfer can only be pulled up to the peak with a team of 2 jet skis.
Similar to dealing with automation. Together, you can eliminate a lot of redundant work and pursue a common, clear purpose.
If you want to surf the biggest waves, you need an experienced team, the motivation, curiosity, learning from mistakes and consistency
Surfers don't go into the water with the fear of falling, they prepare themselves for the fall.
New work also means inner work, and inner work is mainly the relationship work with oneself.
An experienced surfer weighs up the risks for himself and his rescue team.
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